Business Plan Profile

The business plan profile is the investors overview of your business plan proposal. It is not designed to replace your business plan but to augment it by providing the answers to key questions that the investors are interested in. These questions have been well researched in the investment community, therefore we believe that it is important for you to answer them if you want the best investor response to your plan. While we can't possibly guess the answers that would appeal to each individual investor, you can assume we have covered the greatest possible range of investor interests. Some of the questions enable us to match your plan and expectations to our investor profiles (getting you the greatest possible coverage with the least amount of time wasting), some provide the context for your plan, some enable you to express your expectations about an investment and some enable the investor to quickly assess their possible interest in your full business plan.

You may already have answered some of our questions in your business plan, if so all's you need to do is summarise the information and cut and paste it into the profile. You do not have to complete the profile in one session, therefore, take your time in considering your answers. We have provided an explanation for each question and, elsewhere, we have provided example answers (but not necessarily the right answers). Your profile will not be published until you have decided that you are satisfied with the answers given. The more questions that you answer, the more certain we can be that your plan will get the level of consideration that it deserves, making it stand out from the myriad of business plans that pass across an investor's desk.